UPM Adhesive Materials to highlight application-specific solutions at LOUPE 2026

UPM Adhesive Materials will showcase its latest pressure sensitive label materials and adhesive technologies at LOUPE Americas 2026, September 15-17 in Chicago. Exhibiting in booth 435, the company will highlight solutions targeting industrial, wine and spirits, pharmaceutical and healthcare, consumer packaged goods, and logistics applications.

The exhibit will focus on how application-specific adhesive and material selection can improve label performance, production efficiency and sustainability while helping converters address evolving regulatory requirements.

Among the UPM Raflatac label materials featured will be UPM Endurance, developed for challenging substrates and demanding industrial applications; UPM Vetro, designed for wine and spirits labeling throughout the product lifecycle; and UPM PharmaSure, which targets the performance and regulatory requirements of pharmaceutical and healthcare labeling.

UPM will also showcase conformable films for squeezable and flexible packaging, along with UPM ProCycle, which features APR-recognized adhesive technologies designed to support packaging recyclability.

For logistics and fulfillment applications, UPM OptiCut Linerless will demonstrate linerless print-and-apply performance designed for high-volume distribution environments.

“Our customers depend on us to solve complex labeling challenges, and that responsibility drives everything we do,” says Anna Hunt, director of marketing, sustainability and communications, Americas, at UPM Adhesive Materials. “At LOUPE 2026, we’re excited to share solutions that help our customers succeed today while preparing for the opportunities of tomorrow.”